← All work06 · 2024
Kairo Coffee
A specialty roaster that reads as clearly on a shelf as in a cup.
Client
Kairo Specialty Roasters
Sector
Consumer
Location
Alserkal Avenue, Dubai
Duration
6 weeks
Services
- Identity
- Packaging System
- E-commerce
- Retail Collateral
Team — 3 (CD, brand designer, design engineer)
Kairo roast twelve origins that change every season. We designed a packaging system where the variable is the origin and everything else stays perfectly still.
The challenge
Every new origin meant a new bag design, a new print run and a new argument. On shelf, the range looked like twelve unrelated products, and wholesale buyers could not describe the brand back to the team.
Our approach
- 01
Designed a single bag with one changing element: an origin band, printed in-house on demand.
- 02
Set a typographic hierarchy that puts roast date and process where baristas actually look.
- 03
Built a Shopify storefront with subscription-first merchandising and a roast-date freshness promise.
Outcome
What changedafter launch.
-44%
Packaging cost per SKU
+68%
Online subscription revenue
19
New wholesale accounts
6 wks
Brief to shelf
“They deleted more than they added, and the range finally looks like one roaster. Our wholesale pitch is now the bag itself.”
Dana Habib
Founder, Kairo Coffee
Delivered
Identity and packaging systemOrigin band template kitRetail and café collateralE-commerce design and build
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