A small studiothat stayssmall.
Ibtikar (ابتكار) means innovation. We are a senior team of eight — designers, engineers and strategists — building software and brands from a quiet room in DIFC.
Design is a promisewe intend to keep.
We began in 2019 with a stubborn belief: that ambitious founders in the region deserve the same standard of craft that Silicon Valley and London take for granted. Six years later that is still our only brief.
We refuse to grow past what we can personally review. Every line of copy, every component, every gradient is the work of a senior hand. It is the only way we know how to guarantee the work.
Radical transparency
Clear scope, honest timelines, live pricing. No theatre, no hidden margins.
Small on purpose
The senior team you meet is the team who ships. No account layer, no hand-offs.
Craft over volume
Six to eight partnerships a year. Each one gets our full attention.
Obvious in hindsight
We chase the design that feels inevitable — the one that couldn't have been another way.
Eight people.No middle layer.
- 01Yusuf El-AminFounder · Creative DirectorDubai
- 02Reem HaddadDesign DirectorDubai
- 03Karim FathyDesign EngineerCairo
- 04Sana MalikBrand StrategistLondon
Level 3, Gate District
DIFC — Dubai, UAE
