Elevate
A regional neobank that finally feels calm to use.
- UX Research
- Mobile Product Design
- Design System
- Accessibility
- Handoff
Elevate's app worked, but every screen argued for attention. We rebuilt the account experience around a single question — what does this person need to know right now — and gave the in-house team a system to hold the line.
Support tickets were dominated by two things: people could not find a transaction, and people did not trust the balance they were shown. Eleven squads shipped into the same app with no shared component library, so each release drifted further apart visually and behaviourally.
- 01
Diary study with 24 customers across UAE and KSA, plus 400 support tickets tagged and clustered.
- 02
Rebuilt the home screen around balance clarity, then progressive disclosure for everything else.
- 03
Designed a full transaction search and filtering model with human language ('last month, groceries').
- 04
Delivered a token-driven design system with light and dark modes, Arabic RTL support and WCAG AA contrast throughout.
- 05
Ran three rounds of usability testing; shipped nothing that failed a task twice.
What changedafter launch.
“We had eleven squads and eleven opinions. Ibtikar gave us one system and the arguments stopped. Six months on, our release quality has not slipped once.”
